Adding unique and engaging content to your website is critical when building your brand. Check out the best way to develop a content strategy so you can reach your website goals.
0:00 - Intro
0:46 - Set specific goals
1:23 - Know your visitor
1:40 - Segment your content
2:06 - Conduct keyword research
2:26 - Choose the channels you want to focus on
2:55 - Repurpose old content
3:20 - Be authentic with your voice
3:41 - Create a content calendar
4:03 - Use automation
4:19 - Analyze results
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How to Develop a Content Strategy
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