SO SIMPLE, SO USEFUL, SO STYLISH — SO BOGO Belts — who needs 'em! Well, actually a lot of people do; they hold up pants, after all. And some of us like them for style points. But you know what's ridiculous about belts? All that flopping around they do after you put them on. We know the tricks: try to slide the flap through the next loop it barely reaches; twist it around the belt like it's part of your look; give up and let it annoy you all day. Forget that noise. Portland-based startup Hyddin designed a patent-pending lay-flat belt that made Gizmodo say, "I really don't understand why all belts aren't designed this way." Inspired by a belt the founder inherited from his grandfather, Hyddin keeps the flap out of sight behind the belt. Check out the line of solids and patterns for men and women plus buy one belt, get a second one 50% off for a limited time — no code needed. Hyddin |
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